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Views: 9063 Author: Site Editor Publish Time: 2015-05-20 Origin: Site
Manager Liu of the relevant project of a shopping mall analyzed that at present,Indoor playgroundIt has become the standard of big shopping malls, and Xiaoshangchao has launched a small naughty castle playground as long as the location and area allow. Because merchants have long realized that children's money is the best to earn, not only to make money, but also to attract parents to stimulate the consumption of catering and other retail goods, the market potential is huge.Don't worry about weekends, no weekends.
The top floor of a large mall is a
Indoor playground. One is not the weekend and close to noon, there are more than 60 rides here. Zhang, who just started studying in the third day, and three other students, each spent 15 yuan playing the flying chair, only three minutes from takeoff to landing.Another small rotating amusement project can aim at the small animals in the center with a water gun, and many preschool children have a good time. For 16-seat projects, only a few sporadic items are empty. One of the parents who accompanied the play said, “Come on a lot of money, from a few dozen yuan to more than 100 yuan.” Talking about the profitability of each amusement project, the staff implicitly said: “The playground for the past few years. The benefits have always been good, and the elimination rate of the cooperative merchants is relatively low. We are still studying whether it is possible to expand the operating area of the playground."
At the same time, there are also business development ideas, extending the theme of the amusement facilities to the theme of the water park. The water holiday park of a large shopping mall in Changchun was opened, and various water projects attracted a large number of citizens. The staff said that even if it was not a weekend, dozens of people waited in line when they opened the park at 10 am.
Invest more than 100,000 yuan, less than one year to recover costs
How much is the child’s money earned? Mr. Li rented 20 square meters in a shopping mall and set up a racing platform. He provided remote-controlled racing cars for customers to compete in the venue. Mr. Li said that the charge for the RC is 15 yuan for 10 minutes. At the beginning, he invested in this project and invested more than 100,000 in the early stage. "With less than one year of operation, the investment has been fully recovered." Mr. Li is very satisfied.
Mr. Zhang, who runs a climbing project in a shopping mall, does not shy away from investing in multiple rides here. The reason for the multiple investments is of course a considerable profit. His choice of rides is dominated by older children, such as rock climbing and bumper cars. Mr. Zhang said that the amusements in the big shopping malls are almost drought-protected: “Parents of junior high school students often give money, and children can control them freely.”
Close to the rides, small businesses can also "borrow"
In fact, the reason behind the merchants’ indoor playground is to drive the “surrounding economy”. Ms. Li has a snack stall near the indoor play area of a shopping mall. She revealed that the stall is the contractor's field, with a monthly rent of 5,500 yuan, and the various expenses are added together, and the monthly fee is 12,000 yuan to 13,000 yuan. In this way, you must sell at least 400 yuan a day to close the cost. But Ms. Li said that most of the 20 stalls around the world make money. Especially on weekends and winter and summer vacations, it is the most profitable time. "The turnover of summer vacation is at least five times or more than the month of peacetime."
In fact, the reason behind the merchants’ indoor playground is to drive the “surrounding economy”. Ms. Li has a snack stall near the indoor play area of a shopping mall. She revealed that the stall is the contractor's field, with a monthly rent of 5,500 yuan, and the various expenses are added together, and the monthly fee is 12,000 yuan to 13,000 yuan. In this way, you must sell at least 400 yuan a day to close the cost. But Ms. Li said that most of the 20 stalls around the world make money. Especially on weekends and winter and summer vacations, it is the most profitable time. "The turnover of summer vacation is at least five times or more than the month of peacetime."
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